Co-branding or brand partnership or has become very popular in the last decade. It is basically an alliance between two brands on one product or service. This can increase audience and open up to new opportunities. For this to work there has to be a win win for both brands.
Here at one&co I have worked with a few larger companies in cobranding on scented candles and lip balms.
I was contacted by PR for Style Angel for this co-branding idea. These were used as gifts at one of her events. They did social media marketing for me and also during the event. This was my first collaboration and it was a small audience but I could see the value of this type of marketing.
The cobranding with Sour Collective is another collaboration I did in exchange for social media marketing to widen my audience. This is especially good as the audience were business woman at this event.
I am always open to cobranding and collaborations with other companies so please feel free to contact me to discuss possible opportunities.